What ? What does that mean ? how do you differentiate between the two ? Are any thoughts “internally produced”, don’t they all come from some external stimuli ?
How is that important ?
Exactly.
When you read something or someone says something or you see something someone else has prepared for you to see you automatically starts applying critical analysis.
The guardians of your attention in the entrance hall of your mind size up the new ideas to see how worthwhile they are, probably in order to decide where to store them.
Here is an example that is all over the internet, I am not sure of it’s original source.
That’s direct marketing.
A guy at a party gets his buddy to walk up to a pretty woman and say “Hey, see that guy, he’s great in bed”.
That’s advertising.
A guy at a party offers a pretty woman a drink, agrees to take her out to dinner and then sends a card containing the message “Did you know I’m great in bed ?”.
That’s public relations.
A guy at a party is standing alone and a pretty woman walks up to him and says “So, I hear you’re good in bed”.
That’s brand recognition.
It’s cute, but don’t move on from it just yet.
Imagine you’re the guy at the party. Imagine the first three scenarios. Imagine what the power dynamic is, imagine what you would estimate your changes of ’success’ are. Now imagine the last scenario.
It’s qualitatively different isn’t it ?
It’s different because the woman in question is acting on an idea that occurred to her “Hey, it’s that guy I heard about!”, she is acting on her own curiosity.
Most of the value Kentucky Fried Chicken (or KFC as they prefer to be known, as to avoid the fried food association) get from their adverts is not when someone sees a television commercial with it’s white and red images and happy customers and immediately says “I think I’ll go out and buy some chicken”.
Most of the value comes when later the person is walking down the street and they have the thought “hmm I’m a bit hungry, hmm I feel like some KFC”.
The person does not question their desire in the same way they would if I had walked up to them and said “You want to go to KFC”. They thought it, it came from them, it doesn’t need to be analysed too closely.
Actually of course it didn’t come from them, it came from an advert they saw many hours and possibly days ago. Without the advert the idea would not have appeared in their mind but due to the time and space separation between the suggestion and the idea the idea is treated as if it “just occurred”.

